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Sign up to discuss an idea for a nudge to reduce the unnecessary use of low-value services, increase the use of high-value services, or improve care coordination with Nudge Unit staff.

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Using behavioral economics to improve health care quality

David Asch discusses the benefits of using behavioral economics to improve health care quality and provides real-world examples of its successful applications, including the Nudge Unit's work to implement default options to increase generic medication prescribing rates.

Latest Publications

Remotely Monitored Gamification and Social Incentives to Improve Glycemic Control Among Adults With Uncontrolled Type 2 Diabetes (iDiabetes): Protocol for a Randomized Controlled Trial

Journal of Medical Internet Research | November, 2019 | Read the article

Association of an Active Choice Intervention in the Electronic Health Record Directed to Medical Assistants With Clinician Ordering and Patient Completion of Breast and Colorectal Cancer Screening Tests

JAMA Network Open | November, 2019 | Read the article

A nudge towards increased experimentation to more rapidly improve healthcare

BMJ Quality & Safety | November, 2019 | Read the article
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3400 Civic Center Boulevard
14th Floor, South Pavilion
Philadelphia, PA 19104