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Sign up to discuss an idea for a nudge to reduce the unnecessary use of low-value services, increase the use of high-value services, or improve care coordination with Nudge Unit staff.

Featured Video

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Using behavioral economics to improve health care quality

David Asch discusses the benefits of using behavioral economics to improve health care quality and provides real-world examples of its successful applications, including the Nudge Unit's work to implement default options to increase generic medication prescribing rates.

Latest Publications

Using Nudges to Improve Value by Increasing Imaging-Based Cancer Screening

Journal of the American College of Radiology | January, 2020 | Read the article

Patient Phenotypes Help Explain Variation in Response to a Social Gamification Weight Loss Intervention

American Journal of Health Promotion | December, 2019 | Read the article

Mobility and outcomes for validated evidence – Incentive trial (MOVE IT): Randomized clinical trial study protocol

Contemporary Clinical Trials | December, 2019 | Read the article
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3400 Civic Center Boulevard
14th Floor, South Pavilion
Philadelphia, PA 19104