We are pleased to announce the appointment of M. Kit Delgado, MD, MS, as Director of the Penn Medicine Nudge Unit. Kit brings a wealth of experience to the role with a history of leading successful, high-impact behavioral science interventions. For the past year, he has served as the Deputy Director of the Nudge Unit under former director Rinad Beidas, PhD.
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Using behavioral economics to improve health care quality
David Asch discusses the benefits of using behavioral economics to improve health care quality and provides real-world examples of its successful applications, including the Nudge Unit's work to implement default options to increase generic medication prescribing rates.