Videos

No winks. But Penn ‘nudges, nudges’ clinicians, patients to better decisions.

Mitesh Patel talks with Managed Care about the value embedded nudge units can bring to health systems. See the full article here.

Why do cancer screening rates decline as the day progresses?

Mitesh Patel joins JAMA Network editors to discuss a quality improvement study evaluating the association of primary care clinic appointment time with clinician ordering and patient completion of breast and colorectal cancer screening. Read the article here.

Using Behavioral Economics to Improve Health Care Quality

David Asch discusses the benefits of using behavioral economics to improve health care quality and provides real-world examples of its successful applications, including the Nudge Unit's work to implement default options to increase generic medication prescribing rates.

Using Lottery-Based Financial Incentives to Increase Physical Activity

Mitesh Patel explains how using lottery-based financial incentives can help increase physical activity among overweight and obese adults.

2018 Nudge Symposium

To disseminate lessons learned and better understand ways to address common barriers, we hosted the inaugural Nudge Units in Health Care Symposium in September 2018.

Executives and researchers from 22 health systems across the United States and Canada attended the event.  The symposium began with a series of talks including an address from Mitesh Patel, Director of the Penn Medicine Nudge Unit, a question-and-answer session with Penn Medicine executive leadership, and a keynote by Cass Sunstein, co-author of the book Nudge. Attendees then engaged in a series of design sessions focused on implementing nudges in health care.

About the Nudge Unit

The Penn Medicine Nudge Unit is the world’s first behavioral design team embedded within a health system.  Our mission is to leverage insights from behavioral economics and psychology to design and test approaches to steer medical decision-making toward higher value and improved patient outcomes.

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