For better health care embrace irrationality
In his 2018 TEDMED talk, David Asch asserts, “Changing someone’s mind with information is hard enough, changing their behavior with information is harder still. The only way we are going to make substantial improvements in health and health care is to make substantial improvements in the behavior of health and health care.”
Watch the video to learn how we might harness our innate human irrationality to create positive behavior change, and learn more about the Nudge Unit project Asch references.
‘Should we pay to improve health behaviours?’
Professor Katy Milkman of the University of Pennsylvania, Dr. Marc Mitchell of Western University, Dr. Mitesh Patel of the Penn Medicine Nudge Unit, and Kieron Boyle of Guy’s and St. Thomas’ Charity discuss incentives at BX2019.
2019 Nudges in Health Care Symposium
At the 2019 Nudges in Health Care Symposium, we assembled health systems interested in implementing nudges or forming nudge units to share insights, network, and build collaborations.
Among the speakers at the two-day event were Lori Melichar, Senior Director of the Robert Wood Johnson Foundation and Stacey Chang, Executive Director of the Design Institute for Health at the Dell Medical School at the University of Texas at Austin. Learn more about the event.
No winks. But Penn ‘nudges, nudges’ clinicians, patients to better decisions.
Mitesh Patel talks with Managed Care about the value embedded nudge units can bring to health systems. Read the article.
Why do cancer screening rates decline as the day progresses?
Mitesh Patel joins JAMA Network editors to discuss a quality improvement study evaluating the association of primary care clinic appointment time with clinician ordering and patient completion of breast and colorectal cancer screening. Read the article.
Using behavioral economics to improve health care quality
David Asch discusses the benefits of using behavioral economics to improve health care quality and provides real-world examples of its successful applications, including the Nudge Unit's work to implement default options to increase generic medication prescribing rates.
Using lottery-based financial incentives to increase physical activity
Mitesh Patel explains how using lottery-based financial incentives can help increase physical activity among overweight and obese adults.
2018 Nudge Units in Health Care Symposium
To disseminate lessons learned and better understand ways to address common barriers, we hosted the inaugural Nudge Units in Health Care Symposium in September 2018.
Executives and researchers from 22 health systems across the United States and Canada attended the event. The symposium began with a series of talks including an address from Mitesh Patel, Director of the Penn Medicine Nudge Unit, a question-and-answer session with Penn Medicine executive leadership, and a keynote by Cass Sunstein, co-author of the book Nudge. Attendees then engaged in a series of design sessions focused on implementing nudges in health care.
About the Nudge Unit
The Penn Medicine Nudge Unit is the world’s first behavioral design team embedded within a health system. Our mission is to leverage insights from behavioral economics and psychology to design and test approaches to steer medical decision-making toward higher value and improved patient outcomes.