We are a behavioral design team embedded within Penn Medicine that bridges research activities at the Center for Health Incentives and Behavioral Economics (CHIBE) and innovation efforts at the Penn Medicine Center for Health Care Innovation. Our team has experience implementing nudges within a wide range of clinical care settings. These approaches are conducted with support from health system leadership and in collaboration with clinicians and staff on the front lines of care. Our steering committee is composed of individuals with expertise in clinical care, behavioral economics, and information technology.
Our Team

Chief Medical Officer and Senior Vice President, University of Pennsylvania Health System

Assistant Professor of Business Economics and Public Policy, The Wharton School of the University of Pennsylvania

Associate CIO of Clinical Applications, University of Pennsylvania Health System

Janet and John Haas President's Distinguished Professor of Medicine, Medical Ethics and Health Policy, and Health Care Management Perelman School of Medicine and the Wharton School, University of Pennsylvania
Director, Center for Health Incentives and Behavioral Economics (CHIBE)
Director, Center for Health Incentives and Behavioral Economics (CHIBE)
3400 Civic Center Boulevard
14th Floor, South Pavilion
Philadelphia, PA 19104