We are a behavioral design team embedded within Penn Medicine that bridges research activities at the Center for Health Incentives and Behavioral Economics (CHIBE) and innovation efforts at the Penn Medicine Center for Health Care Innovation. Our team has experience implementing nudges within a wide range of clinical care settings. These approaches are conducted with support from health system leadership and in collaboration with clinicians and staff on the front lines of care. Our steering committee is composed of individuals with expertise in clinical care, behavioral economics, and information technology.
