Nudges in Health Care Symposium



2021 symposium

The third Nudges in Health Care Symposium will be held virtually on May 20, 2021. We've opened this year's event to a broader audience, allowing anyone affiliated with or working on nudges at a health system or health plan to attend for free. The goals of the symposium are to:   

  • Assemble health systems that are interested in implementing nudges or forming nudge units
  • Share insights on lessons learned from implementing nudges in health care          
  • Network and build collaborations across health systems 

Registration is still open. Click on the button below to reserve your spot.



You can see a preview of the full agenda for this year's event here. Our keynote speakers include David Halpern, Chief Executive of the Behavioural Insights Team; Susan Lucas Collins, Global Head of Healthcare at Twilio; and Mohan Balachandran, Chief Operating Officer of Way to Health. We invite you to submit questions ahead of time for the speakers.

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Speaker bios

David Halpern, Chief Executive, Behavioural Insights Team
Professor David Halpern is the Chief Executive of the Behavioural Insights Team. David has led the team since its inception in 2010. Prior to that, David was the first Research Director of the Institute for Government and between 2001 and 2007 was the Chief Analyst at the Prime Minister’s Strategy Unit. David was also appointed as the What Works National Advisor in July 2013. He supports the What Works Network and leads efforts to improve the use of evidence across government. David also sits on the Scientific Advisory Group for Emergencies (SAGE). Before entering government, David held tenure at Cambridge and posts at Oxford and Harvard. He has written several books and papers on areas relating to behavioural insights and well-being, including Social Capital (2005), the Hidden Wealth of Nations (2010), Online Harms and Manipulation (2019), and co-author of the MINDSPACE report. In 2015, David wrote a book about the team entitled Inside the Nudge Unit: How Small Changes Can Make a Big Difference.

Susan Lucas Collins, Global Head of Healthcare, Twilio
Susan Collins is a globally recognized expert on healthcare technology and go to market strategy, speaking regularly at conferences and contributing thought leadership to a variety of professional journals and media outlets. Currently, Global Head of Healthcare for Twilio, Collins leads the firm’s healthcare vertical and established Twilio as the leading provider of communications and engagement technology to iconic brands such as Epic, ZocDoc, Doximity, Doctor On Demand, and MDLive, as well as numerous hospitals & health systems, public health agencies and life sciences organizations. Previously, she led innovation and healthcare business units at Salesforce, advising the firm’s largest customers on digital transformation and forming partnership agreements with leading health tech firms. She also initiated the category of Enterprise Health Clouds now leveraged by analysts tracking the healthcare CRM space. Collins has also led organizations within the Yale New Haven and Emory Healthcare systems as Chief Marketing and Client Services Officer for Advanced Radiology and CEO of Atlanta Radiology, respectively.

Mohan Balachandran, Chief Operating Officer, Way to Health
Mohan Balachandran is a corporate director at the Penn Medicine Center for Health Care Innovation and the chief operating officer of Way to Health. He is a passionate problem solver with close to 25 years of experience in all aspects of building, growing, and sustaining a business. In his current role, he leads the Way to Health team and is responsible for all aspects of the product, engineering, finance, and sales. An entrepreneur at heart, Mohan has dedicated the last decade of his life to the technological challenges facing the health care industry. Most recently, he co-founded Datica (formerly Catalyze) to address the two biggest hurdles to innovation in health care - namely, cloud regulatory compliance and data interoperability. Before founding Datica, he was a serial entrepreneur in health care and mobile advertising. Mohan began his U.S. career in the supply chain and master data management fields at i2 Technologies (acquired by JDA). He has held senior roles in sales, marketing, product management, data, and engineering.


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2018 Nudge Units in Health Care Symposium

To disseminate lessons learned and better understand ways to address common barriers, we hosted the inaugural Nudge Units in Health Care Symposium in September 2018.

Executives and researchers from 22 health systems across the United States and Canada attended the event. The symposium began with a series of talks including an address from Mitesh Patel, Director of the Penn Medicine Nudge Unit, a question-and-answer session with Penn Medicine executive leadership, and a keynote by Cass Sunstein, co-author of the book Nudge. Attendees then engaged in a series of design sessions focused on implementing nudges in health care.