Adina Lieberman is the managing director of the Nudge Unit. For over a decade, she worked in the field of human subject research oversight and compliance at the University of Pennsylvania. After receiving her master's degree in public health from the University of Pennsylvania, Adina pivoted into a career providing senior-level support to research operations, project management, and health initiatives. She provides strategic and operational leadership of the entire Nudge Unit portfolio in her current role.
Adina is active in the Latinx immigrant population of South Philadelphia. She also directs and evaluates various health and wellness programs offered through Puentes de Salud and other organizations that serve immigrants. She lives a happy, chaotic life in South Philly with her husband, two kids, and anxious dog.